There are a variety of reasons why women may drink while pregnant. Misinformation or a lack of access to information, as well as the cultural norms of alcohol in society, may contribute to drinking while pregnant. The current on-going study explores television portrayals of alcohol consumption during pregnancy in mainstream prime time television. For more information: https://canfasdblog.com/2019/04/18/you-dont-want-to-drink-what-are-you-pregnant-representations-of-alcohol-use-during-pregnancy-on-television/